Buying less, choosing better and enjoying longer.
From day one, that has been at Studio Gyzell’s core. You may have come across the term “Ecology Centred Design”, or ECD, a few times and we’re here to explain a little bit more about what we mean by that. With the term ECD, we formulate our unique philosophy of sustainable entrepreneurship. With this philosophy, we look at the total impact of our choices and we go for the best possible option for People and Planet. There is not a step we skip, we see the details but also look at the whole story and approach sustainability in a holistic way.
Studio Gyzell’s company mission is stimulating a movement of mindful consumption by showing the timeless beauty of a storytelling bag. We believe that customers will make conscious choices if they are well informed, motivated and the product is not only sustainable but also attractive and available. In this day and age, the term “sustainable” or “eco” seems to be thrown around rather lightly. Frequently used as a mere marketing tool rather than a core philosophy. Often, it’s unclear what exactly is sustainable about a product, or how a brand is acting consciously in every step of their production, not just the step they’re describing. When Aniko, our founder, did her research into sustainable product development she promised herself that her brand would be different. That she would not make vague and unclear promises. That every choice she made could be justified from her own point of view on sustainability and that she would share the information with customers. Based on her scientific background and experience in occupational and environmental health, she developed Studio Gyzell’s holistic ecological approach. At Studio Gyzell we see the beauty in not just the product, but the process. Taking you along every step of our journey with ECD as our guiding principles. Ecology Centred Design is not about perfection, it’s about progress and balance. We would like to share our philosophy with you.
Studio Gyzell believes in the power of change. Not just for the future, but for now. Under the present production and consumption patterns of our current lifestyle, we require the natural resources of two Planets Earth. At Studio Gyzell we think that industry and consumers share the responsibility for restoring and preserving our ecosystem. We need to act together by producing and purchasing lower quantity and higher quality products. Ethical production, transparency and reliable product information are the keys to well-informed purchasing. At Studio Gyzell we see conscious decision making as a challenge for both brands and customers. Meaning, our choices matter. Whether we’re choosing what tomatoes to sell and to buy, hopping on the bike or taking the car or what type of bag we produce and wear. It’s truly in our hands to change our everyday choices. Which is why Studio Gyzell believes in adjusting the mindset to embrace change. Adjusting small things in life can make a big difference.
Our purpose at Studio Gyzell is to support customers transforming society towards a more sustainable one. That’s why we put an ecological perspective at the centre of our bag design. Ecology investigates the interactions between organisms and their environment. It is closely related to sustainable development which focuses on people, planet and prosperity. In a world, where everything is related to everything, it is possible to adjust a small part to change the whole system. Understanding that helped us to formulate our holistic approach of Ecology Centred Design.
At Studio Gyzell we rethink product development where design, functionality, quality, style, manufacturing and maintenance all serve the same goal: making conscious choices possible and attractive to customers. As sustainability is a complex, dynamic and global topic there are no simple solutions. We believe that perfect results on every single aspect of a production chain are not yet possible. Instead, we strive for a holistic approach to sustainable development with the best possible result for the planet and people. Because a true ecological approach must integrate environmental and social issues as well. So we focus on working conditions, socio-economic and health aspects, preservation of natural systems and environmental impact. We select designers, suppliers and manufacturers who share our philosophy, including social responsibility criteria in our purchasing process. Besides that, we are transparent on all steps of our supply chain. In the future, we will constantly improve our methods based on new innovations and going beyond the latest sustainability trends. Here are some of our conscious choices for our first collection.
The lining material of our bags is TENCEL™ Lyocell. The fibres are made in Austria of wood from sustainable forests that are certified or inspected according to FSC and/or PEFC standards. The fibres are produced by an environmentally responsible closed-loop production process. Meaning that wood pulp is transformed into cellulosic fibres with high resource efficiency and low ecological impact. This solvent-spinning process recycles process water and reuses the solvent at a recovery rate of more than 99%. TENCEL™ Lyocell fibres are very strong and durable and have a long-lasting quality.
To round things off: it’s all in the bag. Lifelong quality, sophisticated and smart design fused with ethical production. Studio Gyzell bags are handcrafted investment pieces, that can easily be customised. Making conscious choices available and attractive to all women around the world with their ever-changing desires.
The timeless style of the Supernova Shopper, Lyra Shoulder Bag and Orion Clutch can be kept understated with the beautiful black leather. Or it can be switched up by adjusting one of the ten different front flaps on the bag. Allowing you to go from brunch to business with this unique colour detail of feminine burgundy, scarlet red, warm brown or even striking gold shades. At Studio Gyzell we want to show that it is possible and fun to make less impulse-driven purchases and still change your look.
Each Studio Gyzell bag is a lifetime companion that changes and ages beautifully, together with you. That you pass on to your daughter or even granddaughter. We hope that you enjoy reading about Ecology Centred Design and that you feel inspired to pass on the principles behind the bags too. To us, at Studio Gyzell, that is the purest form of luxury.
One bag, your choice. There are countless ways to change. It’s as simple as that.